It’s almost Black Friday – How to Prepare your Retail Space for Click & Collect
One of the most-hyped events in the retail calendar – Black Friday – is almost upon us, but this year with the added challenges of COVID.
Origins of Black Friday
Black Friday, with its origins in the States, when shoppers would traditionally head to the shops after Thanksgiving for Christmas shopping sales, has been part of the UK retail landscape since 2010 when Amazon introduced Black Friday offers. It wasn’t until 2013, when Asda – owned by Walmart – got involved and year on year, it has continued to gather momentum.
No Customer Stampedes in 2020
We are all familiar with the news stories each year of customers queueing for the best Black Friday deals, and also the footage of stampedes of bargain hunters in supermarkets, keen to get their hands on one of the loss leader priced TV.
With physical distancing still likely to be in place for the foreseeable future, how will retail capitalise on the hype and the retail sales opportunities that Black Friday brings?
Click & Collect and Black Friday
A recent study by PWC has suggested that Click & Collect will be an important channel for Christmas 2020, with an estimated £750m of sales expected this year.
Supporting Retailers to Create Safe Click & Collect Spaces
We asked our UK Operations Director, Gary Strachan to share his expertise on how retailers can create a safe, clean and customer-friendly Click & Collect spaces within their current real estate landscape.
1 Identify a dedicated ‘click and collect’ area of the store that is within easy access for customer orders, to minimise waiting time for customers collecting. Many retailers are now giving customers a collection slot to reduce waiting times.
2 Once the collection space has been defined, screens are in place and signage installed; completing a COVID-19 Deep Clean will give staff peace of mind as they find and deliver customer orders.
GSA has completed over 500 anti-microbial fogging cleans for our clients across the UK and Ireland. The product used by many organisations, including the NHS and Transport for London, is environmentally-friendly, non-toxic, non-leaching and food safe – so it is suitable for use across all Click and Collect spaces, including Click & Collect areas for food.
3 Give your customers that added piece of mind by considering having cleaning staff working during store opening times. Traditionally, cleaning staff are often unseen – completing the store clean ahead of it opening to customers. Research suggested customers are reassured by the presence of cleaning staff, wiping down touch points, emptying bins and restocking hand sanitiser.
Gary, commenting on retail cleaning regimes, said
“Since the start of the year, GSA has worked in close partnership with all of our clients to meet their changing needs around regular store cleaning, as well as supporting their needs for additional COVID-19 cleans. As they enter this vital Christmas trading period, we will continue to work side-by-side with each of them; ensuring a safe, clean and welcoming environment for their staff and customers.”
If you would like to find out more about our retail cleaning services and our COVID-19 Deep Cleans, you can reach Gary here.
We are a leading provider of cleaning and support services in the UK and Ireland since 1998, with expertise in retail premises, distribution centres and corporate office buildings. We are proud of our ability to deliver a consistent service and national multiple site coverage, right across the country.